The design
Shown below is the finished state of the Huggies Hug Hub including core features, improved information architecture and and initial minimal mock-ups.
.png)
Huggies is a trusted brand specializing in baby care products, including diapers and wipes, designed to provide comfort and support for families. Their Huggies HugHub is an innovative online resource center tailored for new parents.
It offers tools like a milestone tracker to celebrate baby’s growth, a sleep and feeding coach for personalized guidance, a rewards program, and a supportive community for connecting with other parents. Additionally, the hub includes a postpartum resource section to help caregivers navigate the early stages of parenthood with confidence and care.
Shown below is the finished state of the Huggies Hug Hub including core features, improved information architecture and and initial minimal mock-ups.
The Huggies HugHub homepage welcomes you with a clean, animated modular design that’s both inviting and intuitive. Each core feature—like the milestone tracker, sleep and feeding coach, rewards program, and postpartum resources—is represented by vibrant, interactive tiles that respond as you hover or click. The modular layout ensures seamless navigation, allowing parents to quickly access the tools they need with minimal effort. Subtle animations guide the experience, creating a playful yet functional design that reflects the joy of parenthood while keeping usability at the forefront.
The Huggies Postpartum Hub is a dedicated space designed to support moms on their recovery journey after childbirth. Offering expert advice on physical and emotional well-being, the hub provides essential guidance tailored to this transformative time. It also features community forums where moms can connect, share experiences, and build a network of support. Whether you’re seeking answers to questions, resources for self-care, or a comforting community, the Postpartum Hub is your partner in navigating motherhood with confidence and care.
The Huggies Sleep Coach is a smart, adaptive tool designed to support parents through every stage of their baby’s developmental journey. It tracks your baby’s sleep patterns and feeding routines, automatically updating as they grow and their needs evolve. With personalized insights, the Sleep Coach helps parents create and adjust schedules tailored to their baby’s unique rhythms. Notifications provide timely reminders and tips, making it easier to stay on top of your little one’s changing habits and ensure they get the rest and nourishment they need.
The Huggies Rewards & Funding feature brings families and friends together to support your baby’s needs. With a unique contribution system, loved ones can add to your baby’s funds, helping you save for future Huggies products or essentials. Parents can also enjoy the perks of the rewards program, earning points through purchases that unlock exclusive discounts and free Huggies products. It’s a thoughtful way to plan ahead, maximize savings
The Huggies Milestone Tracker is your go-to tool for celebrating and supporting your baby’s growth. It helps parents track key developmental milestones, offering insights into where your child stands relative to typical progress at their age. Along with personalized alerts, the tracker provides best practices, engaging games, and activities to encourage your baby’s development. It’s a fun and informative way to stay connected to every stage of your little one’s journey.
.png)